Seminar On Consumer Behaviour And Analytics at Vimala College (autonomous), Thrissur

The session on Consumer Behaviour and Analytics, held on January 21, 2025, by the Post Graduate Department of Commerce and Research and the Vimala International Student Cell, featured Dr. David Tereladze, a Russian expert. This interactive one-hour session (9:15–10:15 am) provided insights into factors influencing consumer decisions and tools like data mining, predictive analytics, and segmentation. Key topics included psychological, cultural, and economic influences on consumer behavior, and comparisons between consumer behavior in Russia and India, emphasizing cultural and digital factors. Students actively engaged in discussions, gaining a global perspective on consumer behavior and analytics.